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New Normal Venture

An entrepreneurial industry-driven approach to venture investments.

Our open-ended venture portfolio represents an entrepreneurial, industry-driven approach to incubate and scale software-enabled technology companies. We focus on B2B platforms, SaaS, Fintech and IoT.

We are seasoned entrepreneurs with hands-on experience from building software companies at a global scale. Our approach is hands-on both strategically and operationally. We become an extended part of the team.

  • Incubation lab: Found, co-found and incubate concepts and business models until proven for scale.
  • Scale-up: Hands-on scaling of companies with proven concepts and business models.
  • Exit: We stay with winners until risk/reward makes sense for an exit, not because of formalities of closing down the fund.
Our Portfolio Companies

Crystallize logo

Headless e-commerce platform


Cloud commerce platform for selling physical and virtual products as one-offs or subscriptions. Offers a super fast GraphQL based headless e-commerce service.
Protectoria / Okay logo

Mobile transaction security software

Protectoria / Okay

Okay delivers PSD2 SCA compliant single device transaction security solution for mobile banking, remittance and securing transactions.
Dimension Four logo

IoT as a Service

Dimension Four

Making IoT available for software developers through plug and play hardware and standard web-based APIs.
eZ Systems logo

Content Management Software

eZ Systems

Enterprise Open Source Content Management Platform. Offers a comprehensive set of professional services to support your digital projects.
Cemit logo

Facilitating the growth of the Nordic Rail Market


spreading the innovative power of digitalization in the monitoring and performance of the rail industry, and ultimately making rail transport the preferred choice of transport.
Klimb logo

E-health interactive platform


A motivational and inspirational augmented reality game that rewards all its adventurous users with points and moving up levels in-game.

We are always looking for talent to join our team. Check out the openings in our group companies. Not finding the spot for you? Feel free to send us an open application explaining why you should be our new colleague.

new normal group logo