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New Normal Venture

An entrepreneurial industry-driven approach to venture investments.

An entrepreneurial industry-driven approach to venture investments. Focus on software- and technology-enabled companies with global potential. Key sectors are B2B software platforms, SaaS, Finch and IoT.

We are seasoned entrepreneurs with hands-on experience from building software- and technology companies on a global scale. Our approach is hands-on both strategically and operationally. We become an extended part of the team.

We work systematically with our “Prove & Scale Model”, where we help the companies reach important milestones on their growth journey:

  • Incubation lab: Found, co-found and incubate concepts, products and business models until proven for scale.
  • Scale-up: Hands-on scaling of companies with proven concepts, products and business models.
  • Exit: We are long term and stay with winners through a growth journey and contribute to successful exits for all stakeholders.
Our Portfolio Companies

Crystallize logo

Headless e-commerce platform


Cloud commerce platform for selling physical and virtual products as one-offs or subscriptions. Offers a super fast GraphQL based headless e-commerce service.
eZ Systems logo

Content Management Software

eZ Systems

Enterprise Open Source Content Management Platform. Offers a comprehensive set of professional services to support your digital projects.
Klimb logo

E-health interactive platform


A motivational and inspirational augmented reality game that rewards all its adventurous users with points and moving up levels in-game.
MEVO logo

Build frontline ambassadors and increase sales


The #1 Sales Contest App that motivates, informs, and encourages frontline salespeople to sell more and to build brand loyalty.
Frøya Life logo

Nordic fertility subscription and risk-sharing model

Frøya Life

A Scandinavian provider of life-phase programs for women through different phases of life. Their vision is to eliminate, or at least reduce, the gender gap between men and women.
Meet the Team
We are passionate entrepreneurs, who have spent the last 20 years founding, developing, growing, financing, buying and selling technology companies.


New Normal Growth Services

Independent expert companies helping growth companies and ambitious enterprises succeed in a digital world.

Tilamork Lifestyle Industries

B2C companies at the intersection of e-commerce, brand and digital media, where we can rethink business models with the use of technology.


We are always looking for talent to join our team. Check out the openings in our group companies.


new normal group logo

Kverndalsgata 8

3717, Skien