Growing up, I was one of those kids who wanted to be something different every day. My grandfather encouraged me to become whatever I wanted. He would buy books to help me learn more about my current topic of interest. I had a big bookcase full of books covering various topics; science, history, art, geography, cinema, architecture, and fashion design. Among all these books, this one book stood out to me, and I read it every night. It was called “The Design of The Century”.
Art was the only area that made sense for me to study, especially since I was always the artistic kid in class. When looking at the different courses available at my school, I was immediately drawn to 'Communication Design'. And at that moment I remembered that book I always use to read. Something clicked - then and there, design became the gateway for me to learn more about all the other topics that had been on my bookcase.
I love how I get to learn about so many different professions, through creating various brands.
Being addicted to structure the way I am, I had my ten-year plan ready by fifteen. But after studying design for six years, I felt I needed more. I needed a change. Marketing was a field of interest to me, so I decided to focus on that. This mix of skills allowed me to approach my work and the brands I created with a new perspective. I already had design-thinking in my bag, but now I could also understand how a brand could perform in the market. With this change, another surprise emerged.
With the opportunity to move to Norway, I had to adjust my plan yet again. This change was very unexpected, and it was unlike me to take such a leap of faith. But it turned out really well! Now I am working with brands from a wide range of markets, just as I planned to do when I first started to study design. And for the future, who knows? I've come to learn not to think too hard about my ten-year plan and instead enjoy what comes next.
I love branding and everything related to presenting the world with something new. This includes following a brand from A-Z, securing a stable process, and focusing on all the little details that make the final product perfect. From designing the identity to the customer experience itself. The way I see it, understanding this process creates a better outcome and a stronger brand. Great design is more than what meets the eye; it`s everything behind the message one wants to convey.
Great design is more than what meets the eye.
Having a memorable brand means that you have created a message people will decode and associate with the right things. A brand speaks to the customer, and a relationship is created.
A good brand creates a sense of belonging. A community.
To me, it’s imperative that our values and what we’re all about is clear in everything we do. Not in words, necessarily, but in the decoded message too.