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Jon Endre Gjærum - Founder New Normal Group and CEO for Assetto Capital

From Oslo finance to wilderness madman

I have always enjoyed the calm activities nature offers combined with the busier city life. I spent nearly 15 years in the world of finance, living in the city. I loved it. But when I had the opportunity to move back home, I took a leap of faith and I have not regretted it.

The good life

I didn`t really plan to work within finance. It just happened. I also happened to enjoy it. Although I might not fit the mold for a typical finance profile, the work brought me challenges and exciting opportunities for growth. There is a standing joke that I would be the only one in the office not wearing a suit and tie. Admittedly, there is a lot of truth to that joke. With the financial crisis of 2008, I started reflecting over what mattered to me and what I wanted to spend my time doing. At about the same time, my family and I had the opportunity to take over the family farm and we chose to do so and move back home.

I took a leap of faith and have not regretted it

I enjoy living closer to nature, being able to enjoy the forest close to my home or the ever-tempting mountains. Every year, I spend about three weeks camping in the mountains. Unplugged from the rest of the world. I treasure those weeks.

From Oslo finance to wilderness madman
From Oslo finance to wilderness madman
From Oslo finance to wilderness madman

Building something new

Aleksander and I decided to join forces and build a business where we combined our experience from entrepreneurship and finance. That`s how Assetto was formed back in 2012. The business idea continued to develop, and new ideas and projects kept coming our way, until we created the New Normal Group.

I am proud of our people - pushing us forward and challenging the status quo

I get to combine doing what I am passionate about with living the life I wish to live. My job today has the unique quality of offering extremely interesting tasks and responsibilities, challenging me to find new solutions and learn new things. At the same time, I have the freedom to choose how I wish to spend my time. A combination that has become increasingly important to me over the years.

It`s important to combine the different aspects of life to optimize the feeling of happiness

I`ve reached a place in my life where I want to focus my time on three areas:

  • My work. Because it`s a lot of fun!
  • My kids. They are important to me
  • My time off. Doing the things that make me happy and give me energy
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