New NormalLabs
We co-found and incubate.
A venture factory supporting founders of new and early-stage ventures — from idea to first scale.
New Normal Group is an entrepreneurial technology group. From a Nordic base with global focus — we invest, build and own technology companies defining the new normal of their industries at the age of AI.
New Normal Group
+50%
Portfolio revenue
outside the Nordics
350 MNOK
Net asset value
10
Companies
100+
Employees
Without the limitations of traditional VC/PE and corporate structures we invest, build and scale best-of-breed ventures — for the long term.
Three vehicles. One mission.
New NormalVentures
We invest and accelerate.
Seed and early-stage investments in high-growth technology ventures with the potential to become global leaders.
New NormalTechnologies
We own and scale.
Industrial long-term ownership of high-growth technology businesses — without the pressure to exit.
Our Companies
Our best-of-breed technology companies support forward looking enterprises and high growth ventures with tools, technology and expertise on their journey to define the new normal of their industry in the age of AI
We are entrepreneurs first.Investors second.
Since 2019 we have been building technology companies the way we believe they should be built - with market focus, long-term thinking, and the craftsmanship to turn best-of-breed ventures into global leaders.
We partner with visionary founder teams and support them on their journey from start-up through scale with our Prove & Scale methodology:
Product-market fit:
We prove market interest clarifying target customers focus and value proposition as early as possible, then gradually expanding the market scope with proven value for scale.
Total Product:
Customers do not buy technology, they buy a product to solve a problem. The fastest growing ventures do have products their customers want to buy.
Business Model:
Scale smart, know your business model metrics from acquisition through conversion and retention.
Go to market:
We take the time to build a replicable growth platform, for smart scaling.
Financing:
We take a position as lead investor and owner, and support through the different phases of growth. Our corporate finance team to support on additional funding and strategic processes.
Manifesting the new normal
- We think exponentially and love AI-empowered business models.
- We believe in craftsmanship and how expertise empowered by AI gives superpowers.
- We have global ambitions and we know making impact requires scale.