Company builders in the age of AI
Our mission is to build best-of-breed technology companies into global leaders that are defining the new normal of their industries. We do so with focus on the intelligent API economy at the age of AI.
Being company builders in the age of AI, meaning we support our companies with funding + multidisciplinary experts + toolbox of tailored AI agents + systematic methodology giving them strategic and executive superpowers.
Interested in having New Normal Group as an investor?
Active, long-term ownership
We invest into and scale independent best-of-breed technology companies with a long-term perspective. We do so through three investment vehicles across different life-cycles:
- New Normal Labs: Our venture factory that co-found, incubate and grow new ventures.
- New Normal Ventures: Seed and early stage venture investments.
- New Normal Technologies: Industrial long-term ownership.
Through Assetto, our entrepreneurial corporate finance boutique, we can also support our companies on additional funding and M&A activities beyond New Normal Group investments.
Prove and Scale
Our named methodology for systematically growing portfolio companies. It combines growth capital, multidisciplinary expert support, and a custom AI toolbox — applied consistently across every company in the group.
Prove
Concept
Prove
Product
Prove
Business Model
Scale-up
Core Market
Scale-up
New Verticals
Global
Scale
- $1
Prove
Concept
- $100K
Prove
Product
- $10M
Prove
Business Model
- $10M
Scale-up
Core Market
- $100M
Scale-up
New Verticals
- $1B
Global
Scale
Our toolbox
Our toolbox for systematically taking start-ups through scale. Proving concepts, products and business models for scale. Failing small and scaling big.
- 01
Growth funding
We provide the capital needed to scale — structured around the company's lifecycle stage, with no artificial fund cycle pressure to exit.
- 02
Strategic & operational support
Our partners bring hands-on experience across product, growth, finance, and operations — available to portfolio companies as a shared resource without adding headcount.
- 03
AI toolbox per company function
We build custom AI agents and tools for each company function — growth, back-office, operations, and product. Every portfolio company benefits from shared AI infrastructure developed across the group.
- 04
Multidisciplinary expert network
Portfolio companies get access to a network of experts — technologists, designers, marketers, financial advisors, and domain specialists — accumulated across 10+ years of group building.
Values
Powered by extraordinary people in the age of AI
People is the most important success factor for building successful technology companies. In our world, the difference between ok and extraordinary could be the difference between success and failure. Thus making people are our most important success criteria.
We also utilize AI as a strategic part of our company building; with our continuously developing best-of-breed AI toolset we are able to leverage growth, adding agents scaling all company functions from growth to back-office operations.
The combination of top tier people, with a diversity of background and skills, coupled with smart AI tools give our companies execution superpowers.
