Prove & Scale Model

Creating extraordinary returns by proving concepts, products and
business models for scale.

From start-up through scale-up

We support founder and management teams of software and technology companies from start-up through scale-up. By combining entrepreneurial passion, software and technology expertise, business modeling and development with investments the companies go through the New Normal Prove & Scale Model. As company insiders, being data-driven with clear milestones defining the company stages and follow up investments we optimise risk, reward and company growth,

Are you founder, owner or manager with exponential ambitions? Let’s talk!

This is how we work

The Prove & Scale


Prove the Concept

As insiders, we complement the founding-team by testing and tuning their proposition in order to build a product and market fit. Once we secure a paying customer and a functional product, the start-up is ready to be invested into a larger, more scalable product.

Prove the Product

Driven by market requirements and a product management roadmap, the product’s capabilities are built up alongside a team of experts. Once the first high demanding customers are secured, we prove the product and it’s delivery as ready for scale.

Prove the Business Model

Customer journey metrics, at critical scale, are at the core of any replicable business model. This applies to everything: from acquisition, through conversion, delivery, retention and finally recommendations.


With a proven concept, product, and business model, we are ready to replicate and scale. The company is also then ready to take on extensive growth funding and enter the next phase as a scale-up.

Join the New Normal

Super footer

Career Opportunities

Do you think exponentially, love diversity and want to chase the new normal with us? Check the open positions in our group companies.
Super footer


Are you a founder or entrepreneur with an exponential business idea, seeking a partner helping you take your company from a start-up to a scale-up we would love to discuss how we can help you succeed.
Super footer


Do you want to learn more about our different approach to venture investments, co-investment opportunities and how we create extraordinary returns?