Stories

A behind the scenes look at New Normal Group

Our people, companies, and way of thinking sit together at the center of the New Normal Group. To better understand the way we work and the values that drive us, we invite you behind the curtain to get to know the stories of our people, our Group companies, and our insights related to successful business growth strategies.

Insight

How the Digital World Can Help us Preserve Cultural Craftsmanship

Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.

May 16, 2022 | Kaitlynn Roberts

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Building Psychological Safety to Scale Your Business

Research shows that when organizations foster a work environment where people feel safe to share their thoughts and input, ask for help, or challenge the status quo, the same organizations are more likely to benefit from innovation, get strategic output of their diversity, and be better equipped to adapt to change. All key aspects of successful businesses today and a do-or-die focus for any startup & scaleup. 

April 22, 2022 | Silje Bogen

How the Digital World Can Help us Preserve Cultural Craftsmanship

Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.

May 16, 2022 | Kaitlynn Roberts

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Building Psychological Safety to Scale Your Business

Research shows that when organizations foster a work environment where people feel safe to share their thoughts and input, ask for help, or challenge the status quo, the same organizations are more likely to benefit from innovation, get strategic output of their diversity, and be better equipped to adapt to change. All key aspects of successful businesses today and a do-or-die focus for any startup & scaleup. 

April 22, 2022 | Silje Bogen

Insight

How the Digital World Can Help us Preserve Cultural Craftsmanship

Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.

May 16, 2022 | Kaitlynn Roberts

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Building Psychological Safety to Scale Your Business

Research shows that when organizations foster a work environment where people feel safe to share their thoughts and input, ask for help, or challenge the status quo, the same organizations are more likely to benefit from innovation, get strategic output of their diversity, and be better equipped to adapt to change. All key aspects of successful businesses today and a do-or-die focus for any startup & scaleup. 

April 22, 2022 | Silje Bogen

How the Digital World Can Help us Preserve Cultural Craftsmanship

Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.

May 16, 2022 | Kaitlynn Roberts

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Building Psychological Safety to Scale Your Business

Research shows that when organizations foster a work environment where people feel safe to share their thoughts and input, ask for help, or challenge the status quo, the same organizations are more likely to benefit from innovation, get strategic output of their diversity, and be better equipped to adapt to change. All key aspects of successful businesses today and a do-or-die focus for any startup & scaleup. 

April 22, 2022 | Silje Bogen