New normal stories
Stories from the journey
This is where the New Normal mission shows its work: company news and milestones, the people behind them, and our point of view on the technology shaping the next decade. We write when we have something worth saying, not to fill a feed.
Finansavisen Profiles Crystallize's Global Growth
What does it take to build a global software company from a small city in Norway? According to a recent feature in Finansavisen, the answer may involve a combination of technical craftsmanship, long term thinking, and a relentless focus on creating products customers genuinely want to buy.
New Normal Group Brings Together Crystallize and Hantera
New Normal Group has brought together Crystallize and Hantera, two founder led technology companies with a shared ambition: building the next generation of commerce infrastructure for global brands.
Henrik Sætra Launches Raifn Together with New Normal Group
New Normal Group is proud to announce the launch of Raifn, a new European intelligence company co-founded by AI researcher and technology strategist Henrik Skaug Sætra.
Open Source: The First Product-led Growth Business Model
Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?
Growth Powered by Craftsmanship
When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth.
Understanding How ‘Business Model Friction’ Affects Your Growth Rate
Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.
Why Organic Customer Acquisition is Key for Exponential Growth
The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business.
The Secret Behind Exponential Business Models
Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.
From Start-up to Scale-up with New Normal Prove & Scale Model
Our mission at New Normal Group is to build exponential companies that chase the new normal of their industry. At the core of this is our Prove & Scale Model, designed to guide us systematically through the different building stages, all the way from start-up through scale-up. Let’s take a walk through the main principles of the model to get a better idea of how it works.