Stories
A behind the scenes look at New Normal Group
Our people, companies, and way of thinking sit together at the center of the New Normal Group. To better understand the way we work and the values that drive us, we invite you behind the curtain to get to know the stories of our people, our Group companies, and our insights related to successful business growth strategies.
The people
who power the group
Insight
The Importance of Separate-But-Equal Diversity & Inclusion Strategies
While ‘diversity’ and ‘inclusion’ are certainly interconnected terms, they are far from being interchangeable. As we continue to build up our new normal companies and scale them for growth, we do our best to always be conscious of this difference. This awareness is used as our baseline to create intentional strategies that will secure ‘diversity’ and ‘inclusion’ throughout all levels of our organization for the long term. Here’s why doing so is critical for any business.
Skiens Cykkelfabrik: Where Restoration Meets Preservation
Learning how to ride a bike is a universal human experience, and is often one of the first challenging physical activities we ever learn to master. As children, bikes gave us feelings of freedom and adventure. As adults, they become significantly more impactful, whether that is a form of sustainable transport, a representation of craftsmanship, a method of exercise, a thrilling sport, or a simple childhood memento.
How the Digital World Can Help us Preserve Cultural Craftsmanship
Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.
The Importance of Separate-But-Equal Diversity & Inclusion Strategies
While ‘diversity’ and ‘inclusion’ are certainly interconnected terms, they are far from being interchangeable. As we continue to build up our new normal companies and scale them for growth, we do our best to always be conscious of this difference. This awareness is used as our baseline to create intentional strategies that will secure ‘diversity’ and ‘inclusion’ throughout all levels of our organization for the long term. Here’s why doing so is critical for any business.
Skiens Cykkelfabrik: Where Restoration Meets Preservation
Learning how to ride a bike is a universal human experience, and is often one of the first challenging physical activities we ever learn to master. As children, bikes gave us feelings of freedom and adventure. As adults, they become significantly more impactful, whether that is a form of sustainable transport, a representation of craftsmanship, a method of exercise, a thrilling sport, or a simple childhood memento.
How the Digital World Can Help us Preserve Cultural Craftsmanship
Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.
What’s new with
the New Normal Group
The people that powers the group
Insight
The Importance of Separate-But-Equal Diversity & Inclusion Strategies
While ‘diversity’ and ‘inclusion’ are certainly interconnected terms, they are far from being interchangeable. As we continue to build up our new normal companies and scale them for growth, we do our best to always be conscious of this difference. This awareness is used as our baseline to create intentional strategies that will secure ‘diversity’ and ‘inclusion’ throughout all levels of our organization for the long term. Here’s why doing so is critical for any business.
Skiens Cykkelfabrik: Where Restoration Meets Preservation
Learning how to ride a bike is a universal human experience, and is often one of the first challenging physical activities we ever learn to master. As children, bikes gave us feelings of freedom and adventure. As adults, they become significantly more impactful, whether that is a form of sustainable transport, a representation of craftsmanship, a method of exercise, a thrilling sport, or a simple childhood memento.
How the Digital World Can Help us Preserve Cultural Craftsmanship
Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.
The Importance of Separate-But-Equal Diversity & Inclusion Strategies
While ‘diversity’ and ‘inclusion’ are certainly interconnected terms, they are far from being interchangeable. As we continue to build up our new normal companies and scale them for growth, we do our best to always be conscious of this difference. This awareness is used as our baseline to create intentional strategies that will secure ‘diversity’ and ‘inclusion’ throughout all levels of our organization for the long term. Here’s why doing so is critical for any business.
Skiens Cykkelfabrik: Where Restoration Meets Preservation
Learning how to ride a bike is a universal human experience, and is often one of the first challenging physical activities we ever learn to master. As children, bikes gave us feelings of freedom and adventure. As adults, they become significantly more impactful, whether that is a form of sustainable transport, a representation of craftsmanship, a method of exercise, a thrilling sport, or a simple childhood memento.
How the Digital World Can Help us Preserve Cultural Craftsmanship
Bunads, although more of a 20th-century invention, have been a Norwegian tradition for as long as most people can remember. While their true origins lay in the everyday clothing of rural people, the modern bunad has come to represent much more: the colorful variety of geographical regions found across the country, and a symbol of national pride that helps tie Norwegians together. But as the digital world grows and homogeneity threatens culture, how will the traditions surrounding bunad adapt? BUNAD Magasinet had the perfect solution.
What’s new with
the New Normal Group
