Stories

A behind the scenes look at New Normal Group

Our people, companies, and way of thinking sit together at the center of the New Normal Group. To better understand the way we work and the values that drive us, we invite you behind the curtain to get to know the stories of our people, our Group companies, and our insights related to successful business growth strategies.

Insight

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Growth Powered by Craftsmanship

When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth. 

March 10, 2022 | Aleksander Farstad

Understanding How ‘Business Model Friction’ Affects Your Growth Rate

Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.

November 15, 2021 | Aleksander Farstad

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Growth Powered by Craftsmanship

When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth. 

March 10, 2022 | Aleksander Farstad

Understanding How ‘Business Model Friction’ Affects Your Growth Rate

Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.

November 15, 2021 | Aleksander Farstad

Insight

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Growth Powered by Craftsmanship

When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth. 

March 10, 2022 | Aleksander Farstad

Understanding How ‘Business Model Friction’ Affects Your Growth Rate

Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.

November 15, 2021 | Aleksander Farstad

Open Source: The First Product-led Growth Business Model?

Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?


May 6, 2022 | Aleksander Farstad

Growth Powered by Craftsmanship

When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth. 

March 10, 2022 | Aleksander Farstad

Understanding How ‘Business Model Friction’ Affects Your Growth Rate

Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.

November 15, 2021 | Aleksander Farstad