Stories

A behind the scenes look at New Normal Group

Our people, companies, and way of thinking sit together at the center of the New Normal Group. To better understand the way we work and the values that drive us, we invite you behind the curtain to get to know the stories of our people, our Group companies, and our insights related to successful business growth strategies.

Insight

Entrepreneurship

Leading for Growth

What makes a good leader? How can you as a manager facilitate growth for your team? Is there one type of leadership that is better suited to secure rapid growth than another? From a jungle of articles and advice, whether talking about transformational, relational, trust-based, or developmental leadership, we’ve come to identify a model that helps us quickly build and develop our companies in cooperation with our teams.

May 25, 2021 | Silje Bogen
Sales & Marketing

Why Organic Customer Acquisition is Key for Exponential Growth

The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business

May 20, 2021 | Aleksander Farstad
Investment Strategies

The Secret Behind Exponential Business Models

Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.

April 15, 2021 | Aleksander Farstad
Entrepreneurship

Leading for Growth

What makes a good leader? How can you as a manager facilitate growth for your team? Is there one type of leadership that is better suited to secure rapid growth than another? From a jungle of articles and advice, whether talking about transformational, relational, trust-based, or developmental leadership, we’ve come to identify a model that helps us quickly build and develop our companies in cooperation with our teams.

May 25, 2021 | Silje Bogen
Sales & Marketing

Why Organic Customer Acquisition is Key for Exponential Growth

The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business

May 20, 2021 | Aleksander Farstad
Investment Strategies

The Secret Behind Exponential Business Models

Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.

April 15, 2021 | Aleksander Farstad

Insight

Entrepreneurship

Leading for Growth

What makes a good leader? How can you as a manager facilitate growth for your team? Is there one type of leadership that is better suited to secure rapid growth than another? From a jungle of articles and advice, whether talking about transformational, relational, trust-based, or developmental leadership, we’ve come to identify a model that helps us quickly build and develop our companies in cooperation with our teams.

May 25, 2021 | Silje Bogen
Sales & Marketing

Why Organic Customer Acquisition is Key for Exponential Growth

The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business

May 20, 2021 | Aleksander Farstad
Investment Strategies

The Secret Behind Exponential Business Models

Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.

April 15, 2021 | Aleksander Farstad
Entrepreneurship

Leading for Growth

What makes a good leader? How can you as a manager facilitate growth for your team? Is there one type of leadership that is better suited to secure rapid growth than another? From a jungle of articles and advice, whether talking about transformational, relational, trust-based, or developmental leadership, we’ve come to identify a model that helps us quickly build and develop our companies in cooperation with our teams.

May 25, 2021 | Silje Bogen
Sales & Marketing

Why Organic Customer Acquisition is Key for Exponential Growth

The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business

May 20, 2021 | Aleksander Farstad
Investment Strategies

The Secret Behind Exponential Business Models

Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.

April 15, 2021 | Aleksander Farstad