People

Meet the people chasing the New Normal

People

Meet the people chasing the New Normal

An Entrepreneurial Approach to
Building Exponential Companies.

We are a team of passionate entrepreneurs who have spent more than twenty years founding, developing, growing, scaling, financing, buying, and selling technology companies. While we come from many diverse backgrounds, we are threaded together by our mission to build exponential companies that chase the New Normal of their industries.

Diversity and inclusion mean everything to us and rests at the core of our business model. When we bring together different perspectives, we become even better at challenging the status quo.

“Developing the potential within people and the technology created by them”

Who we are

Meet our Board Members and Group Advisors, who manage our investments and support our portfolio companies and CEOs.

Aleksander Farstad

Silje B. Bogen

Bård Farstad

Sverre Holter-Sørensen

Lene Aspen Nilsen

Jon Endre Gjærum

Didrik Hegna

Petter Berge

Kenneth Groovaerts Bern

Who we are

Aleksander Farstad

Partner and Group CEO

As Chief Entrepreneur, Aleksander act as a strategic coach for our CEOs and management teams, 
making sure they get the insight, support, and resources to grow exponentially. 

aleksander@newnormalgroup.com
+47 997 37 609
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Silje B. Bogen

Partner and Chief People Officer

Responsible for developing our most valuable asset, Silje is on a mission to develop the potential within our people. By actively supporting our CEOs and management, she is at the center of building our world-class teams.

silje@newnormalgroup.com
+47 936 43 175
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Bård Farstad

Partner and CEO of Crystallize

As a serial entrepreneur, Bård has spent the last two decades pushing the boundaries of internet craftsmanship. Not only on our group board, he is also CEO of Crystallize, building the ultimate headless eCommerce service.

bard@crystallize.com
+47 997 37 205
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Sverre Holter-Sørensen

Partner and Board Member

As a derivatives trader, Sverre has spent his entire career as a professional risk-taker, seeing the world in multiple dimensions, and always looking for the different angle no one else has yet spotted. 

shs@assetto.com
+47 415 17 676
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Lene Aspen Nilsen

Partner and Group CFO

With a mind made for numbers and a heart made for people, Lene stands as CEO of Origami Paperworks - a group company on a mission to remove operational friction and provide insight for rapid growth. She also controls our finances as Group CFO. 

lene@origigamipaperworks.com
+47 916 35 938
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Jon Endre Gjærum

Partner and Chief Investment Officer

As a thinker and data analyst thriving in the intersection of finance, data analysis, and software, 
Jon Endre supports our companies with insight and data for smart growth.

jonendre@newnormalgroup.com
+47 906 10 535
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Didrik Hegna

Partner and Head of Design Crystallize

A true unicorn, Didrik has an eye for great design, speaks in code, and makes magic. He is working closely with Bård in Crystallize, helping excel their mission to push the boundaries of internet craftsmanship.



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Petter Berge

Partner and Chairman

By combining an entrepreneurial spirit with three decades of high finance, Petter comes to represent the epitome of entrepreneurial corporate finance. He loves to use his experience to power high-growth companies with the rocket fuel needed to scale.

petter.berge@newnormalgroup.com
+47 906 71 827
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Kenneth Groovaerts Bern

Partner and Board Member

As a successful serial-entrepreneur and industrialist with a multi-billion NOK exit behind him, Kenneth has proven his ability to take ventures from start-up through scale. 



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