The 20s is the decade of the intelligent API economy
We are redefining how software is built and data intelligence is explored
Built by entrepreneurs, for technology leaders.
New Normal Group is an Entrepreneurial Technology Group in the forefront of the intelligent API economy at the age of AI.
As a leading Nordic company builder, we invest into and scale best-of-breed technology companies. With long-term focus we build global leading companies that support forward-looking organizations with tools, technology and expertise on their journey to define the new normal of their industry in the age of AI.
Our Mission
We build best-of-breed technology companies into global leaders, who are defining the new normal of their industries.
Our Manifesto
Since 2019 we have been building technology companies the way we believe they should be built — with deep expertise, long-term thinking, and the craftsmanship to turn best-of-breed ventures into global leaders.
We are technology optimists
We believe technology will change every single business, and change accelerates
We are a people business
It is people, purpose and diversity empowered by technology that drive change
We believe innovation is uncorporate
By allowing best-of-breed companies to be uncorporate at scale, innovation will thrive
We believe in data
not guesswork
We think exponentially
and love AI empowered business models
We believe in craftmanship
and how expertise empowered by AI give superpowers
We are a learning organization
We learn from our success, failures and each other and continuously adapt and grow
We believe in a portfolio of best-of-breed ventures at different lifecycles
combining growth and capital efficiency with reduced risk
We have global ambitions
We know making impact requires scale
Our Team
We are a group of experienced entrepreneurs, technologists, company builders and financial experts with a vision to build a technology group of global scale and impact.
An experienced entrepreneur, technologist and company builder with a vision to build a technology group of global scale and impact.
Strategic and execution-driven CFO with over 15 years of experience in capital markets, structured finance, and high-growth tech environments.
International senior corporate finance, life insurance and asset management executive with 35 years of C-level experience, turned new economy entrepreneur.
Jon Endre Gjærum is a technology and finance-focused business leader with extensive experience supporting growth-stage companies through data-driven strategy, product development, and venture building.
Experience ranging from product, engineering to marketing, closing and digital strategy. Long experience in working with organisations from Europe and USA.
A finance and operations executive with deep expertise in helping technology and digital companies scale through periods of rapid growth and transformation.
An experienced investor and board executive with a strong track record in technology, software, and venture-backed businesses.
Experienced Chairperson with a demonstrated history of working in the health wellness and fitness industry. Strong business development professional skilled in Marketing Management, Business Planning, Management, Start-ups, and Marketing.