About US
We build companies that chase the NEW NORMAL.
Our mission is to develop growth companies that chase the New Normal of their industries. We combine industry thinking with entrepreneurship and investment expertise to create unique group synergies and value creation.
CHASING THE
NEW NORMAL
It is about venturing into the unknown.
It is about daring to be different and challenge the status quo.
It is about believing in magic, because that is what we make.
OUR VALUES
Passion.
It is the fuel that allow us to create great things
It is the fuel that allow us to create great things
Execution.
It is not the ideas that make a difference, it is the ability to make them happen.
It is not the ideas that make a difference, it is the ability to make them happen.
Speed.
It is the fastest to adapt and improve that are the winners in an ever changing world.
It is the fastest to adapt and improve that are the winners in an ever changing world.
Entrepreneurship.
It is the market that validates what we create.
It is the market that validates what we create.
OUR HISTORY
OUR HISTORY
OUR HISTORY
OUR HISTORY
OUR HISTORY
OUR HISTORY
OUR HISTORY
OUR HISTORY
2012
2013
2016
2017
2018
2019
2020
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OUR HISTORY
2012
New Normal Group was founded in 2012 as Assetto Capital by Jon Endre Gjærum and Aleksander Farstad. The mission was to invest in software enabled growth companies with a hands on entrepreneurial approach. They wanted to combine their background from finance with their software industry and entrepreneurial experience. Lene Aspen Nilsen and Sverre Holter-Sørensen joined the team later in 2012.
2013
While Aleksander in 2013 took an assignment as CEO in eZ Systems, to turn around the company he once founded, the rest of the team continued to develop Assetto Capital, both its investment portfolio and growth services supporting ambitious startups.
2016
Snowball Bård Farstad joined the team, and Snowball was founded with the ambition to build an international team of experts across different fields with the mission to design and build addictive products. Snowball has grown quickly to be 10+ people by 2018 and 20+ people by the end of 2019.
2017
Crystallize was incubated from Snowball, as the first fully founded and incubated company from the group. By 2020 Crystallize has scaled up both the team, partner and customer base on their journey to become a global software company.
2018
In 2018 Aleksander came back after doing a successful turnaround of eZ. eZ now being a repositioned, profitable and forward looking company, as a leading global CXM platform provider for complex digital business models.
2019
Assetto Capital was renamed New Normal Group, and the B2C investments (now Tilamork) of the Farstad brothers was merged into the group. It had became a group with investments into three business areas; all with the focus of building growth companies by reinventing business models with the use of technology. During 2019, Splæsh joined the group, and Origami was spun out from Assetto Capital, and by beginning of 2020 Assetto resurrected as a pure services company.
2020
By the beginning of 2020 the portfolio has grown to include 15 companies. With 30 + employees in the core group New Normal Group now has significant hands on execution power. Still with a focus to build growth companies, with a more entrepreneurial and industry approach than the traditional venture investors.
2012
New Normal Group was founded in 2012 as Assetto Capital by Jon Endre Gjærum and Aleksander Farstad. The mission was to invest in software enabled growth companies with a hands on entrepreneurial approach. They wanted to combine their background from finance with their software industry and entrepreneurial experience. Lene Aspen Nilsen and Sverre Holter-Sørensen joined the team later in 2012.
Our Companies
We found, co-found, invest in and incubate growth companies.
Meet the Team
We are passionate entrepreneurs, who have spent the last 20 years founding, developing, growing, financing, buying and selling technology companies.
