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About US

We build companies that chase the NEW NORMAL.

Our mission is to develop growth companies that chase the New Normal of their industries. We combine industry thinking with entrepreneurship and investment expertise to create unique group synergies and value creation.

CHASING THE
NEW NORMAL

It is about venturing into the unknown.

It is about daring to be different and challenge the status quo.

It is about believing in magic, because that is what we make.

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OUR VALUES
Passion.
It is the fuel that allow us to create great things
Execution.
It is not the ideas that make a difference, it is the ability to make them happen.
Speed.
It is the fastest to adapt and improve that are the winners in an ever changing world.
Entrepreneurship.
It is the market that validates what we create.
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OUR HISTORY

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OUR HISTORY

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OUR HISTORY

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OUR HISTORY

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OUR HISTORY

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OUR HISTORY

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OUR HISTORY

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OUR HISTORY

2012

2013

2016

2017

2018

2019

2020

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OUR HISTORY

2012

New Normal Group was founded in 2012 as Assetto Capital by Jon Endre Gjærum and Aleksander Farstad. The mission was to invest in software enabled growth companies with a hands on entrepreneurial approach. They wanted to combine their background from finance with their software industry and entrepreneurial experience. Lene Aspen Nilsen and Sverre Holter-Sørensen joined the team later in 2012.

2013

While Aleksander in 2013 took an assignment as CEO in eZ Systems, to turn around the company he once founded, the rest of the team continued to develop Assetto Capital, both its investment portfolio and growth services supporting ambitious startups.

2016

Snowball Bård Farstad joined the team, and Snowball was founded with the ambition to build an international team of experts across different fields with the mission to design and build addictive products. Snowball has grown quickly to be 10+ people by 2018 and 20+ people by the end of 2019.

2017

Crystallize was incubated from Snowball, as the first fully founded and incubated company from the group. By 2020 Crystallize has scaled up both the team, partner and customer base on their journey to become a global software company.

2018

In 2018 Aleksander came back after doing a successful turnaround of eZ. eZ now being a repositioned, profitable and forward looking company, as a leading global CXM platform provider for complex digital business models.

2019

Assetto Capital was renamed New Normal Group, and the B2C investments (now Tilamork) of the Farstad brothers was merged into the group. It had became a group with investments into three business areas; all with the focus of building growth companies by reinventing business models with the use of technology. During 2019, Splæsh joined the group, and Origami was spun out from Assetto Capital, and by beginning of 2020 Assetto resurrected as a pure services company.

2020

By the beginning of 2020 the portfolio has grown to include 15 companies. With 30 + employees in the core group New Normal Group now has significant hands on execution power. Still with a focus to build growth companies, with a more entrepreneurial and industry approach than the traditional venture investors.

2012

New Normal Group was founded in 2012 as Assetto Capital by Jon Endre Gjærum and Aleksander Farstad. The mission was to invest in software enabled growth companies with a hands on entrepreneurial approach. They wanted to combine their background from finance with their software industry and entrepreneurial experience. Lene Aspen Nilsen and Sverre Holter-Sørensen joined the team later in 2012.

Our Companies

We found, co-found, invest in and incubate growth companies.

New Normal Growth Services

Independent expert companies helping growth companies and ambitious enterprises succeed in a digital world. 
Meet the Team
We are passionate entrepreneurs, who have spent the last 20 years founding, developing, growing, financing, buying and selling technology companies.
JOIN THE
NEW NORMAL

We are always looking for talent to join our team. Check out the openings in our group companies.

APPLY NOW

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Kverndalsgata 8

3717, Skien

Norway

hello@newnormalgroup.com

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