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Chasing the NEW NORMAL

It is about venturing into the unknown.
It is about daring to be different and challenge the status quo.
It is about believing in magic, because that is what we make.

About Us
NEW NORMAL GROUP
IS AN ENTREPRENEURIAL
INVESTMENT GROUP
We found, co-found, invest in and incubate growth companies.
Our mission is to develop growth companies that chase the new normal of their industry.
We are not limited by the traditional structures of venture capital. We invest in companies across different lifecycles, from startup, through seed and scale-up. We also found, co-found and incubate new startups when we see the right opportunity. As we ourselves are entrepreneurs and have significant expert resources we are hands-on to help our companies on their growth journey.
Key to all our companies is that they either build software and technology or utilise software and technology to rethink business models.
Learn more about us from our Diversity Statement.
Our Values

PASSION

It is the fuel that allows us to create great things

SPEED

It is the fastest to adapt and improve that are the winners in an ever-changing world

EXECUTION

It is not the ideas that make a difference; it is the ability to make them happen

ENTREPRENEURSHIP

It is about creating value in everything we do, and always challenge the status quo

Our group consists of three portfolios:

New Normal Growth Services

Independent expert companies helping growth companies and ambitious enterprises succeed in a digital world.

New Normal Venture

An entrepreneurial industry-driven approach to venture investments. Focus on software- and technology-enabled companies with global potential. Key sectors are B2B software platforms, SaaS, Finch and IoT.

Tilamork Lifestyle Industries

B2C companies at the intersection of e-commerce, brand and digital media, where we can rethink business models with the use of technology.

OUR HISTORY

OUR HISTORY

OUR HISTORY

OUR HISTORY

OUR HISTORY

OUR HISTORY

2012

2013

2016

2017

2019

2020

OUR HISTORY

2012

The story of the New Normal Group began when Jon Endre Gjærum and Aleksander Farstad founded Assetto Capital. They wanted to combine their background from finance with their software industry and entrepreneurial experience. The mission was to invest in software-enabled growth companies with a hands-on entrepreneurial approach.

2013

Our first exit was completed by the selling of Algalif; today a $50 million state-of-the-art sustainable microalgae plant on Iceland, which we helped take from a research project, through scale-up, to exit.

In the same year, we took leading management roles at eZ Systems and led their successful restructure.

2016

Snowball Digital was founded with the ambition to build an international team of experts across different fields with the mission to design, develop, and launch addictive products.

2017

Crystallize was incubated from Snowball, as the first entirely founded and incubated company from the group. The journey to becoming a global software company began. Snowball also contributed to the re-launch of the company Skiens Cykkelfabrik with the release of the limited edition Speed ONE bike. With a history that dates back to 1926, Skiens Cykkelfabrik’s mission is to build bicycles with timeless style and no compromise on quality.

2019

Assetto Capital was renamed New Normal Group, and the B2C investments of the Farstad brothers were merged to create Tilamork - Lifestyle Industries. The group now had investments in three business areas. During the same year, Splæsh joined the group delivering stories with an impact through video content. Origami Paperworks was spun out from Assetto Capital, focusing on financial- and HR services for start-ups and growth companies. The group also founded Farstad & Co., a craft roastery focused exclusively on high-quality, sustainable coffee.

2020

By 2020, the New Normal portfolio has grown to include 15 companies offering a significant hands-on execution power and a diverse range of competencies and expertise. We are more focused than ever on building and scaling growth companies by using a more entrepreneurial and industry-driven approach than many of the traditional venture investors.

Meet the Team
We are passionate entrepreneurs, who have spent the last 20 years founding, developing, growing, financing, buying and selling technology companies.

MORE ABOUT US

Our Playbook

We have compiled this playbook to help you navigate through relevant topics and introduce you to our culture.

Diversity Statement

We talk a lot about diversity. And we are proud of our diverse team. Let us explain what diversity means to us.
JOIN THE
NEW NORMAL

We are always looking for talent to join our team. Check out the openings in our group companies.

APPLY NOW

new normal group logo

Kverndalsgata 8

3717, Skien

Norway

hi@newnormalgroup.com

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