Exponential Thinking

Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.

Our mission at New Normal Group is to build exponential companies that chase the new normal of their industry. At the core of this is our Prove & Scale Model, designed to guide us systematically through the different building stages, all the way from start-up through scale-up. 

Let’s take a walk through the main principles of the model to get a better idea of how it works. 

We are now living under special circumstances, where few things feel normal. Our way of life and doing business has been disrupted, creating both challenges and opportunities at a scale so far unmatched. How have we dealt with this shift, and where do we see ourselves in the future?

Experience has taught us that a focus on diversity directly results in higher rates of innovation, increased adaptability, and faster growth. But why?

Research suggests that it takes an average of 66 days for a person to form a new habit. Having already spent half that time under measures of lockdown, we will likely see many of our newly attained habits stick around once life returns to normal. With the rise of digital services already growing across the world, the future of how humans work, play and socialize is one that only time will tell.

In our group, we create our new normal by challenging the status quo. And we do so by bringing different perspectives together, through securing a diverse team.