Exponential Thinking
Our Blog
We love what we do. And we want you to love what you do, too. To help you not only understand the New Normal Group way of thinking, but to offer some tips on how you can excel in your own business endeavors, we have collected some of our thoughts on exponential thinking and the building of companies that chase a new normal.
Topics span business modeling, growth hacking, product design, software, product led growth, investment strategies, financial engineering, entrepreneurship, diversity, management philosophy, and more.
Want to hear more of our thoughts on a particular topic? Send us an email and let us know what you’re interested in.
Open Source: The First Product-led Growth Business Model?
Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?
Growth Powered by Craftsmanship
When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth.
Understanding How ‘Business Model Friction’ Affects Your Growth Rate
Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.
Why Organic Customer Acquisition is Key for Exponential Growth
The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business.
The Secret Behind Exponential Business Models
Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.
From Start-up to Scale-up with New Normal Prove & Scale Model
Our mission at New Normal Group is to build exponential companies that chase the new normal of their industry. At the core of this is our Prove & Scale Model, designed to guide us systematically through the different building stages, all the way from start-up through scale-up.
Let’s take a walk through the main principles of the model to get a better idea of how it works.
Diversity as a Competitive Advantage
Experience has taught us that a focus on diversity directly results in higher rates of innovation, increased adaptability, and faster growth. But why?
Crises, Habits, and the Acceleration of Technology Adoption
Research suggests that it takes an average of 66 days for a person to form a new habit. Having already spent half that time under measures of lockdown, we will likely see many of our newly attained habits stick around once life returns to normal. With the rise of digital services already growing across the world, the future of how humans work, play and socialize is one that only time will tell.
Open Source: The First Product-led Growth Business Model?
Back at the turn of the 21st century, we founded our first software company. With an Open Source Business Model, we built a global community of 50 thousand developers and a customer base across +160 countries, all from a small, coastal town in Norway. But how?
Growth Powered by Craftsmanship
When building a product-led growth venture, craftsmanship becomes rocket fuel for exponential growth.
Understanding How ‘Business Model Friction’ Affects Your Growth Rate
Did you know that you can substantially accelerate growth by optimizing the friction within your business model? In this article, we define business model friction and share some insights into improving growth rates by removing or adjusting friction points.
Why Organic Customer Acquisition is Key for Exponential Growth
The most important and often the most expensive and challenging part of building a high-growth company is attracting new customers. And it is the ability to do so consistently over time, at scale, and at an affordable cost that differentiates any company from an exponential business.
The Secret Behind Exponential Business Models
Why do most businesses grow relatively linearly? What is the secret behind the companies that seem to have perfected the formula to grow exponentially? While team experience and owning the resources needed for execution are important, the secret to exponential expansion lies in the business model's elements.
From Start-up to Scale-up with New Normal Prove & Scale Model
Our mission at New Normal Group is to build exponential companies that chase the new normal of their industry. At the core of this is our Prove & Scale Model, designed to guide us systematically through the different building stages, all the way from start-up through scale-up.
Let’s take a walk through the main principles of the model to get a better idea of how it works.
Diversity as a Competitive Advantage
Experience has taught us that a focus on diversity directly results in higher rates of innovation, increased adaptability, and faster growth. But why?
Crises, Habits, and the Acceleration of Technology Adoption
Research suggests that it takes an average of 66 days for a person to form a new habit. Having already spent half that time under measures of lockdown, we will likely see many of our newly attained habits stick around once life returns to normal. With the rise of digital services already growing across the world, the future of how humans work, play and socialize is one that only time will tell.
