Finansavisen Profiles Crystallize's Global Growth
What does it take to build a global software company from a small city in Norway? According to a recent feature in Finansavisen, the answer may involve a combination of technical craftsmanship, long term thinking, and a relentless focus on creating products customers genuinely want to buy.
The article follows brothers Bård and Aleksander Farstad, founders of Crystallize, as they share the journey from building and exiting their previous technology company to creating a modern commerce platform now used by brands and retailers across Europe and beyond.
Today, Crystallize powers digital commerce experiences for organizations including Mercedes-Benz, Mitsubishi Electric, Plantasjen, Cappelen Damm, BilXtra, and Rolex Benelux. What began as an ambition to combine content, storytelling, and commerce into a single platform has evolved into a fast growing technology company competing in a global market.
For us at New Normal Group, the story reflects something larger than commercial success. It demonstrates the value of building products around real customer needs, investing in deep technical expertise, and creating teams that challenge conventional thinking.
Crystallize was built without external funding, growing through product adoption and customer success. The platform's growth model is simple: when customers grow, Crystallize grows with them. That philosophy has helped drive strong year over year growth while attracting customers ranging from ambitious scaleups to internationally recognized brands.
The article also highlights another aspect we believe matters: talent. By bringing together people from different countries, cultures, and disciplines, the team has created what founder Bård Farstad describes as "creative friction", an environment where diverse perspectives contribute to stronger products and better decisions.
As New Normal Group continues to support and build technology companies, stories like this remind us that world class products can be created anywhere. Even in places that many would never expect.
Read the full Finansavisen feature to learn more about the journey behind Crystallize and its continued international expansion.
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