Henrik Sætra Launches Raifn Together with New Normal Group

Organizations today face growing uncertainty driven by geopolitical shifts, cyber threats, regulatory change, and rapid technological development. Raifn was created to help leaders better understand emerging risks, evaluate future scenarios, and make informed strategic decisions.

Combining advanced AI with human expertise, the company delivers intelligence and foresight designed for organizations operating in increasingly complex environments.

Joining Henrik on the founding team are Aleksander Farstad, Stine Lise Hattestad Bratsberg. Together, they bring experience spanning technology, sustainability, strategy, and business development.

Supported by a growing network of specialists, the team is building a platform focused on helping organizations navigate uncertainty with greater confidence.

A key part of Raifn's vision is a strong commitment to European data sovereignty and transparency. The company is built around the belief that organizations should have full confidence in both the intelligence they receive and the infrastructure that powers it.

For New Normal Group, Raifn represents another example of building ambitious companies at the intersection of technology, expertise, and meaningful real world impact.

"We believe organizations need better ways to navigate uncertainty. Raifn brings together deep domain expertise, modern AI capabilities, and a strong focus on trust and transparency," says Henrik Sætra.

Raifn is now operational and working with organizations seeking greater clarity in an increasingly complex world.

Visit the raifn website here.